A feature can be a great way for rappers – both well-known and up and coming – to find themselves a new or wider audience. Of course, the more famous the artist is, the more effective the feature and this tactic will be. As such, getting Drake to feature on a song can be a great boost to an artist’s career.
Here is a look at how much a Drake feature may cost the average person:
How Much Does a Drake Feature Cost?
Although there are no official statements made by the artist, it is estimated that Drake may charge up to $1 million for a single feature although the cost can vary depending on the popularity of the artist and how extensive the feature is.
Why Does Drake Charge so Much for a Feature?
The high cost is due to Drake’s popularity and, as a result, high demand. He can afford to quote such a high number and still now that there will be several record labels and artists that will pay this amount.
Having Drake on a track can automatically cause a song and an artist to become more popular. They may also be more likely to be featured on radio stations and other media outlets. This means more exposure for this artists so the price tag is considered worth it.
The high cost can also be a way for Drake to protect his own brand. In case the song is a commercial or critical flop, the artist can still guarantee that he takes home a profit.
Is the Cost The Same For All Artists?
No, the cost will not always be the same for every artist. If the other artist is very popular, a peer of Drake’s or even a friend, the cost will be considerably lower. This is because this feature is considered mutually beneficial for both parties.
It should also be noted that artists on the same label may receive some kind of discount as the label will be footing the bill for the recording and other operations. As the artists are often represented by different agents, though, this may not always be true.
In some instances, there may be a case of quid pro quo. This means that Drake will feature on a particular artist’s song and in return, the artist will do the same for Drake.
Now, such transactions may actually be free, if the both artist are interested in working together. This can be quite rare, though, and it most likely that the artist will feature on each other songs for a lower amount.
Does Drake Feature on Tracks with New Artists?
Will Drake feature on a new artist’s track if they were to pay him a million dollars? Unlikely. As mentioned, Drake’s reputation is at stake with every song that he decides to feature on. Due to this, he may not want to get involved with up and coming artists.
If Drake has taken an interest in a new artist, is invested in their music, or mentoring them, he may then agree to feature on a track. This may be more likely to happen if both artists are represented by the same label.
In any case, Drake will have to approach the artist to get the ball rolling. It is unlikely to happen the other way around.
Can Drake Charge More for a Feature?
It is possible for Drake’s rate to go higher or even change with time. For instance, if he is experiencing a peak in popularity because he has just released a song, album, or has an upcoming tour, then he has a greater amount of leverage. As such, he can charge more money.
On the other hand, if has not released any new material in a while or is slipping out of the spotlight, then his feature may not be worth as much. It could also be that Drake is recording with an artist that is more popular than him or simply has more reach. Under these circumstances, the rate could be lower.
How Much Will Drake Charge for a Feature?
It is difficult to know the exact number but it is estimated that Drake may charge up to $1 million for a single feature, depending on the artist, his current level of popularity, whether it is a dual feature, and various other factors.